DisneyJunior.com (formerly Playhouse Disney) | May 24th, 2011 | Bunnytown Birthday Kit
I was hired to conceptualize creative ideas for branded birthday party “kits,” incorporating the voice, tone, and plot-lines of Playhouse Disney television shows and characters. I came up with all the ideas and then wrote the copy for kits’ invitations, decorations, crafts, game instructions, and recipes.
The kits were aimed at the parents of preschoolers demographic; this sample is based on a show called "Bunnytown".
The link is still live; click around to see various segments of the kit.