Sarah Hilbert

Sarah Hilbert

Disney branded birthday kit: Special Agent Oso

DisneyJunior.com (formerly Playhouse Disney) | 2008 | Special Agent Oso Birthday Kit

I was hired to conceptualize creative ideas for branded birthday party “kits,” incorporating the voice, tone, and plot-lines of Playhouse Disney television shows and characters. I came up with all the ideas and then wrote the copy for kits’ invitations, decorations, crafts, game instructions, and recipes.

The kits were aimed at the parents of preschoolers demographic; this sample is based on Special Agent Oso.

The link is still live; click around to see various segments of the kit.